Social · #01 Launching
PopMe
Just be you.
The social platform where real people share lived experiences with authorship, context, and authenticity.
For: People who want to share real moments. Brands who want to actually be there.
Discover PopMe → The HUMAN-FIRST AI era
Real people.
Responsible AI.
One ecosystem.
Wortya is a human-first infrastructure of social platforms and AI innovation where people connect without performing, brands meet audiences who are actually present, and artificial intelligence is built to serve, not to replace.
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PopMe launching · Wokpy relaunch 2026–2027 · Lab live
Part of Wisdom Beyond Technology· US·Europe·Brazil· Web Summit 2025· Prague Congress 2025· PopMe·Wokpy·Wortya AI Lab· Thinkers.pro·
Manifesto
Social networks promised to bring us closer. Instead, they turned life into a performance.
Attention,
not connection.
Likes,
not belonging.
Perfection,
not truth.
We believe something different. Technology should make us more human — not less.
Wortya exists to rebuild the relationship between people, brands, and artificial intelligence based on trust, presence, and purpose.
This is the work → The ecosystem Three fronts.
Three fronts.
One mission.
Wortya exists to ensure AI serves people responsibly, authentically, and with purpose, amplifying the best of what it means to be human.
Community · #02 Relaunch 2026–2027
Wokpy
Belong somewhere real.
The community platform built for belonging — where people gather around what they love, learn, and build together.
For: Communities, creators, organizations, anyone tired of feeds and ready for rooms.
Get notified →
AI LAB Research · #03 Live
Wortya AI Lab
Responsible AI, in service of people.
The research lab exploring how artificial intelligence can serve individuals — including the science of personal digital twins.
In collaboration with Wisdom Beyond Technology on synthetic populations and behavioral science.
Explore the Lab → Featured initiative Meet the
Meet the
Thinkers.
Born from the collaboration between Wortya AI Lab and Wisdom Beyond Technology, Thinkers.pro is a synthetic intelligence marketplace: a platform of AI-simulated profiles that think, decide, and react like real people.
Built from behavioral science, contextual data, and human modeling, the Thinkers help brands, researchers, and leaders test ideas, messages, and scenarios before they reach the real world.
It's not just technology. It's encoded human behavior.
Visit Thinkers.pro →Maya R. · 34
São Paulo · Marketing Director
"I'd rather buy from brands that show up consistently than ones that shout once and disappear."
OCEAN: high O B2C
João P. · 52
Lisbon · Healthcare
"Privacy matters more than convenience. Always."
Priya S. · 28
Brooklyn · Designer
For people
Show up as yourself.
- 01 Use AI in service of your humanity
- 02 Share life as it happens
- 03 Belong to communities that matter
- 04 Use AI that respects your humanity
For brands
Reach the people who are actually there.
- 01 Meet audiences who are present, not just polished profiles
- 02 Build presence in communities, not just ad impressions
- 03 Test ideas with synthetic intelligence grounded in real behavior
- 04 Be part of a human-first AI ecosystem
Stories
Where the conversation lives.
Notes from the intersection of human connection and responsible AI.
Field Notes · Nov 2025
Wortya at Web Summit: Five Days, One Question
What we heard when we asked thousands of people what they actually want from technology.
Read → Launch · Oct 2025
Prague, 2025: The Night Wortya Went Public
The global gathering marked Wortya's public debut and opened a conversation about intelligence, communities, and the human future.
Read → Editorial · Apr 2026
When AI simulates people, method matters
A look at synthetic consumers, human validation, and the care needed to turn simulations into trustworthy intelligence.
Read → About
Where the mission gets personal.
Wortya was launched with the backing of Wisdom Beyond Technology, the venture builder and pre-seed investor behind INO-OS and the Intelligence-Native Organization framework.
Wisdom invests in and builds AI infrastructure for organizations. Wortya was born to bring that same transformation to the people, communities, brands, and relationships that exist inside, around, and beyond them.
We operate across the US, Europe, and Brazil. We work in three languages and one belief: technology is only worth building if it makes us more human, not less.
3
Continents
3
Languages
1
Mission
Leadership
The people behind the mission.
Three continents. One mission: technology in service of people.
Adriana
Co-founder & CEO
Catarina
Co-founder & COO
Leilane
Head of Marketing
Pedro
Head of IT & Compliance
Raimundo
Head of Growth Business
Willian
Head of Product & AI
Contact
Tell us who you are.
Come in through the right door for you.
Door 01
I'm a person.
I want to be one of the first to join the PopMe platform.
Count me in →Door 02
I'm a brand.
I want to connect with real, present audiences — not impressions.
Let's talk →Door 03
I'm a partner.
I want to collaborate with Wortya on innovation, ventures, or impact.
Start a conversation →To say hi or apply to join the Wortya team — hello@wortya.com