Ideas, Research and Conversations Shaping the Future of Intelligence.
Explore Wortya's research, perspectives and media coverage on artificial intelligence, decision-making and Intelligence-Native Organizations.
Refactoring Your Skillset for the Intelligence-Native Era
As AI takes over analysis and synthesis, professionals need to rebuild their own skills: build small tools to learn by doing, understand the technology well enough to question it, hand off repetitive work to focus on judgment, and share real results — including the failures.
Global Bronze — Tony Cowling Foundation Award for Innovation
Awarded for “Filter, Not Oracle: The Honest Case for Synthetic Users and Digital Twins”.
What Is an Intelligence-Native Organisation?
Traditional pyramid hierarchies cannot keep pace now that analysis is fast and cheap. The case for redesigning organisations so people and AI agents share intelligence continuously — with judgment and final decisions staying human.
Filter, not Oracle. The honest case for synthetic users and digital twins
Can you trust synthetic users? The BVE Study (Behavioral Validity Evaluation) answers that question with evidence — 11,000+ synthetic interviews across six commercial LLMs and three countries, validated against real consumer transaction data.
Is Your Organization AI-Ready? A Diagnostic Framework for the Age of Intelligence
After 25 years of building companies across three continents, and after becoming the midnight router of my own organization, I realized we were missing something fundamental: a way to measure how adaptive, fluid, and intelligent an organization actually is.
Synthetic consumers are not fake humans
On synthetic consumers, human validation, and the care needed to turn simulations into trustworthy intelligence.
Brazilian AI startup focused on digital communities plans expansion from 2026
Press coverage carried over from the previous site.
Third-party journalism is labelled as such and always links to the original publication. Articles written by Wortya are published here or in the outlet that commissioned them.